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The motto “show, don’t tell” can apply to just about any scenario in life or business, but it can be vexing for solution providers when engaging customers in conversation in the data center.
The motto “show, don’t tell” can apply to just about any scenario in life or business, but it can be vexing for solution providers when engaging customers in conversation in the data center.
But now APC by Schneider Electric is demonstrating a neat tool to help partners do just that. The company is sharing a 3D rendering of one of its flagship server racks to help drive home key points about the value it delivers.
Exploring the NetShelter SX server rack in 3D provides an immersive and detailed visualization, making it an invaluable tool for solution providers presenting to customers. This 3D model allows for an interactive experience where potential buyers can view the product from all angles, zoom in on specific features, and gain a comprehensive understanding of the rack's design and functionality.
This level of detail helps customers visualize how the NetShelter SX will fit into their existing infrastructure and meet their specific needs.
According to a study by Fortune Business Insights, the global market for server racks is projected to grow from $5.73 billion in 2023 to $13.8 billion by 2032.
Whether data center expansions are driven by a rollout of AI-based computing, expansion of IoT devices, or just growth of legacy operations - managing that growth and energy efficiency implications become more critical than ever.
By using a 3D model, solution providers can highlight key features such as the rack's robust construction, efficient airflow management, and cable routing capabilities in a more engaging way. Customers can see how the rack supports high-density server installations and how its modular design allows for easy customization and scalability.
This interactive approach also facilitates better communication, as solution providers can address questions and demonstrate features in real time, enhancing customer confidence and understanding.
Additionally, the 3D model can be accessed remotely, making it a versatile tool for virtual presentations and discussions. Overall, the 3D visualization of the NetShelter SX server rack enhances the sales process by providing a clear, detailed, and engaging representation of the product.
