Playing Offense: How IT Solution Providers Can Drive Growth with Sustainable Solutions

By Ed Moltzen
10-12-2023

As environmental concerns continue to move to the forefront of global conversations, there's a growing opportunity to "play offense," drive growth, and cultivate a positive reputation.

IT solution providers have always sought out innovative strategies to gain an edge in the competitive market.

As environmental concerns continue to move to the forefront of global conversations, there's a growing opportunity to "play offense," drive growth, and cultivate a positive reputation.

McKinsey & Co., in a recent report, put it this way:

“Despite the economic uncertainty, there are opportunities for companies to play offense and accelerate value creation in the net-zero transition. Building a set of strategic moves now could set up early movers for cost and carbon reductions, green premiums, strong market positions, and new capabilities. Players that choose to slow down could find themselves lagging behind.”

The good news: there are significant opportunities for solution providers to ensure their customers don’t slow down - or take their eye off the ball when it comes to sustainability. Whether it’s energy efficiency, carbon reduction, cost reduction, or best practices, there are many areas for reward. And the rewards could be growing.

“The rewards for pushing ahead on green growth could be significant: our analysis shows that growing demand for net-zero offerings could generate $9 trillion to $12 trillion of annual sales by 2030,” McKinsey said.

Sustainable IT isn't just about reducing harm—it's about leveraging cutting-edge technology to make operations more efficient and less resource-intensive. From data centers that use renewable energy sources to eco-friendly hardware and software optimization, a vast array of tools can perform optimally and reduce environmental impact.

Solution providers can find an approach that works in all of these areas through a strategy that includes technology and offerings from Schneider Electric.

In one area, for example, EcoStruxure-based approaches give solution providers an opportunity to lead in long-term Data Center Infrastructure Management. By its nature, EcoStruxure provides a platform where solution providers can play offense on sustainability even as assets move into and out of a data center - and provide real-time information that supports decision-making.

Another example, Trade-UPS for Edge Computing, is a program from APC by Schneider Electric that gives solution providers and their customers a continuing strategy for recycling old IT hardware as new hardware replaces it.

Both Schneider Electric programs give their partners the ability to maintain forward-thinking strategies that are proactive and put solution providers on “offense” in guiding customers to long-term sustainability.

 

 

 

 

 

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